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Content Design and Content Strategy
First Section
Read Me First
Introduction (2:30)
Module 1 - Why Does my Business Need to Look at Content Strategically? (10:10)
Module 2 - What do we mean by content strategy? (10:32)
Module 3 - Meeting business goals through content (6:44)
Module 4 - Discovering what exists (9:14)
Module 5 - Evaluating what exists (19:35)
Module 6 - Developing a Strategy (64:25)
Module 7 - Implementing a Strategy and Systems (20:38)
Module 8 - Creating and Publishing Content (4:30)
Module 9 - Governance and Maintenance (4:47)
Module 10 - Summary (5:28)
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Module 2 - What do we mean by content strategy?
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