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Content Design and Content Strategy

Cherryleaf’s content design and strategy courses provide an introduction to the basics of developing a content strategy

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Cherryleaf’s online self-study elearning course in content strategy provides an introduction to the basics of developing a content strategy.

To enrol: http://cherryleaf.teachable.com/courses/writelessons

The course includes exercises and model answers for the delegates to complete and review.

The course will take delegates approximately 1 day to complete.

COURSE OUTLINE

  • Introduction
  • Module 1 – Why does my business need to look at content strategically?
  • Module 2 – What do we mean by content strategy?
  • Module 3 – Meeting business goals through content
  • Module 4 – Discovering what exists
    • Content inventories
  • Module 5 – Evaluating what exists
    • Content audits
    • Workflow analysis
    • Audience analysis
  • Module 6 – Developing a strategy
    • The Five S model
  • Module 7 – Implementing a strategy and systems
  • Module 8 – Creating and publishing content
  • Module 9 – Governance and maintenance
    • Managing new content
    • Maintenance
    • Governance

Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.Delegates’ comments:

“I will certainly use this in my organisation. It’ll enable me to discuss c/s knowledgeably.”
“I found this training very useful and enjoyable too. I took the course on Friday and this week am putting into action the suggested tasks from the course, just thought you would find this useful to know.”

Professional certification

certified member logoIf you want to become a Junior, Certified Member or Certified Fellow of the technical communicators’ national professional body - the Institute of Scientific and Technical Communicators (ISTC) - Cherryleaf’s training courses can help. Junior Members, Members and Fellows are certified by the ISTC through a vetting process, with Members and Fellows entitled to use the initials MISTC or FISTC after their names. All ISTC members have a responsibility to maintain their professional competence through Continuing Professional Development (CPD) , and Cherryleaf’s courses can help demonstrate you are extending and updating your skills.


How to Enrol

This course is part of WriteLessons, from Cherryleaf

WriteLessons, from Cherryleaf, provides you with access to a range of courses in technical communication. You have access to all of the courses contained within WriteLessons, which you can take at your own pace.

To enrol: http://cherryleaf.teachable.com/courses/writelessons


Your Instructor


Cherryleaf
Cherryleaf

Cherryleaf is a technical writing services company formed in 2002 by people with a passion for technical communication and learning development.

Cherryleaf is recognised as a leader within the technical communication profession. Our staff have written articles for the Society for Technical Communication's (STC) Intercom magazine, the Institute of Scientific and Technical Communicator's Communicator journal and tekom's TCWorld magazine. They've also written books on technical communication. We've presented webinars for Adobe, Madcap Software or the STC, and we've spoken at various conferences around the world.

Today, organisations throughout Europe use Cherryleaf’s services so they can provide clear information that enables users and staff to complete tasks productively.


Courses Included with Purchase



Revising and Editing Content (Beta)
2 Course Bundle
£36/m
Documenting REST APIs
This course is for anyone responsible for managing, planning or writing API documentation
4 Course Bundle
£36/m
Managing Software Documentation Projects
2 Course Bundle
£36/m

n/a: £108


Frequently Asked Questions


When does the course start and finish?
It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have access to this course for as long as you are a subscriber - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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