Technical copywriting training course
Learn how to write clear and effective copy for software and other technical products
Who is this for?
You don’t have to have a technical background to benefit from this course. This course is designed for anyone involved in writing marketing copy for software, technical products and services. It's for those who:
- Are unsure where to start, and which topics to include
- Want a framework they can use to guide them through the process of writing great content
- Want to have a way of checking they are doing it right
- Want to learn the latest techniques in copywriting
- Are unhappy with the performance of their copy
- Want to write better, more effective content
There are, of course, other courses on copywriting, but they usually try to be all things to all men. And more specialist information on marketing technical products tends to be available only at conferences or in books.
We’ve been teaching technical writing skills for years. So when one of our technical writing clients (a software company) told us they were looking for a course on copywriting for some of their staff, we decided to create a new online course that met this need.
Not many people know this, but we’ve being doing technical copywriting on the quiet for many years. This has included writing white papers for clients such as Adobe and Datomia, improving website copy, and writing articles. That’s because there’s now a customer journey for web-based applications that integrates marketing copy, onboarding instructions, and online Help. It also means technical people, such as developers and Technical Writers, are now getting involved in writing marketing content.
In developing this course, we reached out to developers, Technical Authors, and documentarians to get their feedback on the draft course. We put the course outline on Google Docs, and over 25 people added their comments or made suggestions by email. The result is, the course teaches the right skills for them, and we think, for you as well.
What will I learn?
You will learn:
- How to write clear, compelling, and persuasive marketing content in a consistent way
- How people make buying decisions today
- The purpose of copy in the context of modern marketing activities
The course modules are delivered over the Web in small, manageable video presentations. The content is released weekly, over a period of four weeks, but you can take longer to complete the course if that is better for you.
These are full of practical examples and techniques you can use right away. You can download the course handouts as PDF files.
You’ll be given a project (based on a real, open source application) to work on throughout the course. This is a great way to put your learning to practice.
Cherryleaf is a technical writing services company formed in 2002 by people with a passion for technical communication and learning development.
Cherryleaf is recognised as a leader within the technical communication profession. Our staff have written articles for the Society for Technical Communication's (STC) Intercom magazine, the Institute of Scientific and Technical Communicator's Communicator journal and tekom's TCWorld magazine. They've also written books on technical communication. We've presented webinars for Adobe, Madcap Software or the STC, and we've spoken at various conferences around the world.
Today, organisations throughout Europe use Cherryleaf’s services so they can provide clear information that enables users and staff to complete tasks productively.