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Technical copywriting training course

Getting Started

Pre course questionnaire
Overview (2:37)
What is copywriting? (2:05)
Getting Started (3:49)
Handouts for this section
Exercises for this course (6:16)

Overview of marketing

Overview of marketing (23:18)
How people buy (10:48)
About the Attention Economy (15:41)
What makes you different? (4:49)
Overview of market research (17:38)
Handouts for this section

The copywriting framework

Framework introduction (5:39)
Problem and pain (11:09)
Contrast (7:09)
Your story (9:42)
The solution (5:17)
Proof (11:26)
The offer (4:52)
The Call to Action (2:28)
Handouts for this section

Planning and writing multiple page copy

Long letters and sideways selling (11:55)
Personalisation (4:06)
White papers (5:11)
Squeeze pages/lead magnets (2:42)
Welcome emails (3:30)
Direct mail (0:43)
Handouts for this section

Writing techniques

Writing techniques (10:11)
Emotional factors (16:37)
Memorable copy (8:15)
Eloquence (2:51)
Poor words (2:29)
English grammar (2:49)
Voice and Tone (3:14)
Headlines (3:56)
Images (2:10)
Usability (3:13)
Handouts for this section

Copy examples

The swipe file (1:13)

The content brief

The content brief (5:39)
Handouts for this section

Measuring your performance

Measuring (4:56)
Handouts for this section

Planning

Editorial calendar (2:21)
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Troubleshooting

Troubleshooting (1:45)
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Summary

Summary (2:23)
Handouts for this section

Answers

Answers

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