When you’ve been given the task of writing marketing content, the content you create can have a great impact on how many people take an interest in your company. It also affects how many sign up to what you’re offering them.
Get right, and your work can create a crowd of interested prospects and new customers.
Get it wrong, and, as they say, …. crickets.
Cherryleaf’s online technical copywriting training course teaches you how to write clear and effective marketing copy, in a straightforward and efficient way. Let us share with you the best practices we’ve developed for writing copy for software (SaaS and desktop) and other technical products.
You don’t have to be from a technical background to benefit from this course – it’s great for other people involved in copywriting, too. In fact, this course is for anyone involved in writing marketing copy for software, technical products and services, and who:
There are, of course, other courses on copywriting, but they typically try to be “all things to all men”. We’ve seen presentations and books on how companies such as Citrix and IBM approach this type of technical marketing today, but we couldn’t find a training course that taught these techniques.
Not many people know this, but we’ve being doing technical copywriting on the quiet for many years. This has included writing white papers for clients such as Adobe and Datomia, improving website copy, and writing articles. That’s because there’s now a customer journey for SaaS that involves marketing copy, onboarding instructions, and online Help. It also means technical people, such as developers and Technical Writers, are now getting involved in writing marketing content.
We’ve been teaching technical writing skills for years, too. So when one of our technical writing clients (a software company) told us they were looking for a course on copywriting for some of their staff, we decided to create a new online course that met this need.
In developing this course, we’ve reached out to developers, Technical Authors, and documentarians to get their feedback on the draft course. We put the course outline on Google Docs, and over 25 people added their comments or made suggestions by email. The result is, the course teaches the right skills for them, and we think, for you as well.
You will learn:
The course modules are delivered over the Web in small, manageable video presentations. The content is released weekly, over a period of four weeks, but you can take longer to complete the course if that is better for you.
These are full of practical examples and techniques you can use right away. You can download the course handouts as PDF files.
You’ll be given a project (based on a real, open source application) to work on throughout the course. This is a great way to put your learning to practice.
You’ll also have the option to access to four, weekly feedback calls with an instructor.
Cherryleaf is a technical writing services company formed in 2002 by people with a passion for technical communication and learning development.
Cherryleaf is recognised as a leader within the technical communication profession. Our staff have written articles for the Society for Technical Communication's (STC) Intercom magazine, the Institute of Scientific and Technical Communicator's Communicator journal and tekom's TCWorld magazine. They've also written books on technical communication. We've presented webinars for Adobe, Madcap Software or the STC, and we've spoken at various conferences around the world.
Today, organisations throughout Europe use Cherryleaf’s services so they can provide clear information that enables users and staff to complete tasks productively.