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Technical copywriting training course

Learn how to write clear and effective copy for software and other technical products

When you’ve been given the task of writing marketing content, what you create can have a great impact on how many people take an interest in your company. For example, it can affect how many sign up to what you’re offering them.
Get it right, and your work can create a crowd of interested prospects and new customers.
Get it wrong, and, as they say, crickets.
Cherryleaf’s online technical copywriting training course teaches you how to write clear and effective marketing copy, in a straightforward and efficient way. Let us share with you the best practices we’ve developed for writing copy for software and other technical products.

Who is this for?

You don’t have to have a technical background to benefit from this course. This course is designed for anyone involved in writing marketing copy for software, technical products and services. It's for those who:

  • Are unsure where to start, and which topics to include
  • Want a framework they can use to guide them through the process of writing great content
  • Want to have a way of checking they are doing it right
  • Want to learn the latest techniques in copywriting
  • Are unhappy with the performance of their copy
  • Want to write better, more effective content

Our story

There are, of course, other courses on copywriting, but they usually try to be all things to all men. And more specialist information on marketing technical products tends to be available only at conferences or in books.

We’ve been teaching technical writing skills for years. So when one of our technical writing clients (a software company) told us they were looking for a course on copywriting for some of their staff, we decided to create a new online course that met this need.

Not many people know this, but we’ve being doing technical copywriting on the quiet for many years. This has included writing white papers for clients such as Adobe and Datomia, improving website copy, and writing articles. That’s because there’s now a customer journey for web-based applications that integrates marketing copy, onboarding instructions, and online Help. It also means technical people, such as developers and Technical Writers, are now getting involved in writing marketing content.

In developing this course, we reached out to developers, Technical Authors, and documentarians to get their feedback on the draft course. We put the course outline on Google Docs, and over 25 people added their comments or made suggestions by email. The result is, the course teaches the right skills for them, and we think, for you as well.


What will I learn?

You will learn:

  • How to write clear, compelling, and persuasive marketing content in a consistent way
  • How people make buying decisions today
  • The purpose of copy in the context of modern marketing activities

Delivery method

Learning materials

The course modules are delivered over the Web in small, manageable video presentations. The content is released weekly, over a period of four weeks, but you can take longer to complete the course if that is better for you.

These are full of practical examples and techniques you can use right away. You can download the course handouts as PDF files.

Your project

You’ll be given a project (based on a real, open source application) to work on throughout the course. This is a great way to put your learning to practice.


Your Instructor


Cherryleaf
Cherryleaf

Cherryleaf is a technical writing services company formed in 2002 by people with a passion for technical communication and learning development.

Cherryleaf is recognised as a leader within the technical communication profession. Our staff have written articles for the Society for Technical Communication's (STC) Intercom magazine, the Institute of Scientific and Technical Communicator's Communicator journal and tekom's TCWorld magazine. They've also written books on technical communication. We've presented webinars for Adobe, Madcap Software or the STC, and we've spoken at various conferences around the world.

Today, organisations throughout Europe use Cherryleaf’s services so they can provide clear information that enables users and staff to complete tasks productively.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!